Out of Home Advertising Trends in 2021
In improving the performance of outdoor advertising (OOH Advertising) advertisers need to use and take advantage of technology. Along with the development of the marketplace,
Technology
11 Digital Signage Products from InfoComm 2019
InfoComm is always a great showcase of the latest and greatest digital signage products available in the AV industry. With virtually every digital signage manufacturer under the same roof, companies pull out all the stops to show off new products and technologies that will provide a wow factor in organizations everywhere.
We stopped by as many booths as we could, getting video footage at some and taking notes on others. Either way, you’ll want to learn about these products to find out more about what’s coming to market in the next year. In 2019, digital signage can be a visual representation of the commitment to technology a company invests in.
Check out the video above to see some of these products, and keep reading to learn more specifics about the products in the video, and even more products shown off on the show floor.
Why MobileFuse, a mobile location data ad firm, is expanding into DOOH market
Our solution connects consumers with brands in relevant moments throughout their day, when they are most receptive to brand messaging. We do this through our main product called ‘Mindset Targeting for Receptive Moments.’ Mindset Targeting analyzes a consumer’s location and the context of that location in real time to determine what type of ad content would be suitable to the person.
Our platform processes many data sets instantly, including weather, place of interest (POI), events and much more in order to decide which ad to display.
Due to processing so much data, MobileFuse’s Insight Reports are more granular than typical digital campaigns. We can detect engagement by location, engagement by weather and so on, and not just impressions and clicks. Overall, MobileFuse provides approximately 50 different Insight Report metrics that help our clients understand what messages will be most effective.
What is Dynamic Digital Signage Content?
Displaying one piece of content for days or weeks at a time was a fine way to do things in the era when static signage was as good as it got. Today, however, digital signage is so commonplace that there’s just no excuse for sticking to the old static standard.
Digital screens are more vibrant, can display moving images, and can change their content to respond to ambient conditions. To break through to audiences amid endless distraction, finding ways to harness these capabilities to deliver dynamic content that catches the eye is crucial.
How Will 5G Change the Future of Advertising? Look to OOH for Answers.
Increased connectivity will continue to drive marketers and advertisers to rethink holistic campaign planning in the 5G era. Currently, brands are already finding ways to create campaigns that geo-target their audience and enable social media, mobile marketing and Out-of-Home (OOH) to work together to drive demand. For example, with IRL flash sales a consumer may experience “first touch” with an online ad, and as the consumer gets closer to a physical store that same person may then receive a special promotion on Twitter before seeing a billboard with an alert to the proximity of the sale itself.
Top 5 Augmented Reality Digital OOH Experiences
Choosing our favourite augmented reality (AR) digital OOH experience is a bit like asking a parent who their favourite child is. From conception through to campaign delivery, we’ve loved and nurtured each campaign as if it were our child. As we simply cannot pick a favourite, we’ve decided to narrow it down to just a handful. So here are our top 5 AR digital OOH experiences.
Cameras that guess your age and sex are coming to store shelves
Eyeing that can of soda in the supermarket cooler? Or maybe you’re craving a pint of ice cream? A camera could be watching you.
But it’s not there to see if you’re stealing. These cameras want to get to know you and what you’re buying.
It’s a new technology being trotted out to retailers in the United States, where cameras try to guess your age, gender or mood as you walk by. The intent is to use the information to show you targeted real-time ads on in-store video screens.
Companies are pitching retailers to bring the technology into their physical stores as a way to better compete with online rivals like Amazon that are already armed with troves of information on their customers and their buying habits.
5G & Outdoor Advertising — The Great Land Grab
Media and marketing scribes in Australia were ignited somewhat last week with news of the imminent awarding of one of the largest outdoor media contracts in Australia — the City of Sydney’s street furniture and outdoor advertising assets. The official timetable quotes February as the expected announcement date.
Comprising over 2,000 physical assets, the City of Sydney contract has been held by JCDecaux since 1999, and the tendering process has been underway for over 12 months.
MicroLED: Emerging as a Next Generation Display Technology
MicroLED is emerging as next generation display technology because of its potential to be a thinner, brighter, lighter, and low power display. It combines the best features of LCD and OLED. It is considered by some to be the fourth generation flat panel display technology after, Plasma, LCD and OLED.
It is not yet commercialized or in mass production. But working prototypes are showing up this year, as seen at CES 2019. Many companies are also working within the MicroLED display supply chain to resolve manufacturing issues, improve yields and reduce costs to enable volume productions for consumer products. There are still many challenges to be solved. Can MicroLED compete with LCD and OLED?
The future of digital out-of-home marketing
The LG System On Chip (SoC) display is an all-in-one digital signage display that includes a media player inside the display housing. This configuration means reduced cost not only for the media player and display but also simplifies installation costs. SoC provides a smaller installation footprint as less cabling and man-hours are required for installation. A clean and neat installation is a direct result of using SoC.
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