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Hopefully, you’ve been able to pick up on it by now, but we’re big fans of digital signage. It’s without a doubt one of the best ways to improve your company’s communication strategy. It’s also a good way to future-proof your company in the digital era and show others that your company isn’t stuck in the stone age – it’s a digital force to be reckoned with. But …
Digital signage on its own doesn’t make this happen. Not at all. Digital signage might be the medium, but the medium is nothing without the message. Content is the message that powers your digital signage investment.
Displaying one piece of content for days or weeks at a time was a fine way to do things in the era when static signage was as good as it got. Today, however, digital signage is so commonplace that there’s just no excuse for sticking to the old static standard.
Digital screens are more vibrant, can display moving images, and can change their content to respond to ambient conditions. To break through to audiences amid endless distraction, finding ways to harness these capabilities to deliver dynamic content that catches the eye is crucial.
ORLANDO, Fla., June 13, 2019 /PRNewswire/ -- Next-generation outdoor digital signage displays from LG Business Solutions are slimmer, lighter and higher-brightness than conventional outdoor displays. Unveiled at InfoComm 2019, the all-new 55- and 49-inch LG XE4F displays are optimized for displaying dynamic digital content outdoors and are certified to withstand the elements.
Their slim form-factor, filter-less sealed cooling system and HDBaseT connectivity make LG XE4F displays the ideal solution for an array of outdoor applications, from restaurants and retail to transportation and corporate, according to Dan Smith, vice president, business development, LG Electronics USA Business Solutions.
Fashion, by definition, is always changing. It’s an industry that needs to keep moving to survive. Collections come and go with the seasons, bringing with them a fresh wave of trends that may lose their allure by the coming year. But in recent years, more than ever, the industry has stepped up a gear.
There has been a seismic shift in the industry recently, brought on, among other things, by technological advancements and increasing pressure from consumers for improved transparency and higher social and ecological standards.
In this long-form series, FashionUnited will be taking a closer look at the different sections of the fashion industry - from sourcing to designing, manufacturing to retail - observing the way
the sector as a whole is evolving and, more importantly, where it is headed. This is the first chapter of a series.
Korea's two electronics giants ― Samsung Electronics and LG Electronics ― are expanding their presence in the digital signage sector, seeking a new breakthrough in highly competitive electronics market.
Samsung said Sunday it has installed a 360-degree LED screen at the State Farm Arena in Atlanta, the home arena for the Atlanta Hawks NBA basketball team.
The State Farm Arena was first opened in 1999 and recently reopened on Oct. 20 following a $192 million renovation program. Samsung said 21 LED displays have been installed throughout the arena, for a total 12,047 square feet of LED video.
The highlight is the center-hung video board, which is the NBA's first 360-degree LED screen. Samsung added the screen also boasts HD-quality video. With the 360-degree screen, fans at the arena can enjoy every bit of the action whether they sit courtside or in the upper deck, the firm said.
Choosing our favourite augmented reality (AR) digital OOH experience is a bit like asking a parent who their favourite child is. From conception through to campaign delivery, we’ve loved and nurtured each campaign as if it were our child. As we simply cannot pick a favourite, we’ve decided to narrow it down to just a handful. So here are our top 5 AR digital OOH experiences.
The purpose of any display is to be noticed and have the information shown be recalled.
In a boardroom or classroom, this isn’t a problem… because the display is typically the focal point of the environment.
However, outside the confines of a space dedicated to presentations, it is another matter (think digital signage projects).
With the proliferation of displays that invade our daily lives it is the “sameness” that runs the risk of causing viewers to take displays for granted… or even ignore them outright.
If every display is a flat panel (or occasionally a projected image) in a 16:9 aspect ratio, in order to stand out, it needs an unusual size, brightness, and color vibrance.
Even then, these sorts of displays tend to look the same. The solution as a colleague of mine points out is to “think outside of the rectangle.”
Touch screen digital signage drives sales, while improving restaurant operations. Practically, touch screen digital signage can double up, displaying your menu items and operating as an ordering system.
Touch screen digital menus are convenient for your customers, improving the ordering process, reducing waiting times and lessening queues at your front counter.
A touch screen digital menu can boost customer spend, too. A digital ordering system gives customers a little more freedom and time to make menu selections.
This increased dwelling time is an opportunity to make recommendations and influence buying decisions.
You can automate on screen content to recommend desserts to accompany a main meal, promote new menu items and special offers, or ask ‘would you like to go large?’
The world’s increasing demand for quick, personalised service often clashes with budgetary concerns and the limited throughput that individual workers are capable of. Fortunately, there’s a solution: touch-enabled, digital smart kiosks.
Today’s smart kiosks are a far cry from the slow, unresponsive touchscreen stands of old. Fast, adaptable, and offering the most intuitive interactive experience for the average person, smart kiosks make it easy to provide stellar information and service with a relatively small investment. It should come as no surprise that they are being rolled out in many contexts around the world.
AdMovPh Technologies Inc., a Philippine-based tech startup, uses facial detection technology and location to deliver more meaningful ads and content to consumers.
Filipinos spend a taxing 2-3 hours in traffic every day, enduring idleness and boredom while being bombarded with a sea of billboards and ads that don’t always match their personal interests. The first of its kind in the country, AdMov seeks to redefine the way people perceive outdoor advertising by creating an entertaining and more personalized experience for consumers.
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