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Category: Digital Signage

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Monday, 08 July 2019 / Published in Digital Signage, Technology

11 Digital Signage Products from InfoComm 2019

InfoComm is always a great showcase of the latest and greatest digital signage products available in the AV industry. With virtually every digital signage manufacturer under the same roof, companies pull out all the stops to show off new products and technologies that will provide a wow factor in organizations everywhere. We stopped by as many booths as we could, getting video footage at some and taking notes on others. Either way, you’ll want to learn about these products to find out more about what’s coming to market in the next year. In 2019, digital signage can be a visual representation of the commitment to technology a company invests in. Check out the video above to see some of these products, and keep reading to learn more specifics about the products in the video, and even more products shown off on the show floor.
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Friday, 05 July 2019 / Published in Digital Signage

Samsung and LG See Extra Revenue from Burgeoning Digital Signage Employment

Korean electronics makers Samsung Electronics and LG Electronics are moving onto take on the niche market of digital signage, the so-called fourth screen in everyday life after TV, cinema and mobile phones. According to global market research firm Grand View Research on Tuesday, worldwide sales of digital signage displays are estimated to nearly double from $18.6 in 2018 to $31.7 billion in 2025. Digital signage has emerged as a new platform for marketing and information services, becoming commonplace from shopping malls to banks.
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Monday, 24 June 2019 / Published in Digital Signage

Digital Signage And Smart Content – A Match Made In Heaven

Hopefully, you’ve been able to pick up on it by now, but we’re big fans of digital signage. It’s without a doubt one of the best ways to improve your company’s communication strategy. It’s also a good way to future-proof your company in the digital era and show others that your company isn’t stuck in the stone age – it’s a digital force to be reckoned with. But … Digital signage on its own doesn’t make this happen. Not at all. Digital signage might be the medium, but the medium is nothing without the message. Content is the message that powers your digital signage investment.
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Monday, 17 June 2019 / Published in Digital Signage, Technology

What is Dynamic Digital Signage Content?

Displaying one piece of content for days or weeks at a time was a fine way to do things in the era when static signage was as good as it got. Today, however, digital signage is so commonplace that there’s just no excuse for sticking to the old static standard. Digital screens are more vibrant, can display moving images, and can change their content to respond to ambient conditions. To break through to audiences amid endless distraction, finding ways to harness these capabilities to deliver dynamic content that catches the eye is crucial.
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Friday, 14 June 2019 / Published in Digital Signage

LG Next-Generation Outdoor Digital Signage Displays Combine High Brightness, Reliabilty

ORLANDO, Fla., June 13, 2019 /PRNewswire/ -- Next-generation outdoor digital signage displays from LG Business Solutions are slimmer, lighter and higher-brightness than conventional outdoor displays. Unveiled at InfoComm 2019, the all-new 55- and 49-inch LG XE4F displays are optimized for displaying dynamic digital content outdoors and are certified to withstand the elements. Their slim form-factor, filter-less sealed cooling system and HDBaseT connectivity make LG XE4F displays the ideal solution for an array of outdoor applications, from restaurants and retail to transportation and corporate, according to Dan Smith, vice president, business development, LG Electronics USA Business Solutions.
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Tuesday, 11 June 2019 / Published in Digital Signage, Retail

Future of Fashion: the Retail Industry of Tomorrow

Fashion, by definition, is always changing. It’s an industry that needs to keep moving to survive. Collections come and go with the seasons, bringing with them a fresh wave of trends that may lose their allure by the coming year. But in recent years, more than ever, the industry has stepped up a gear. There has been a seismic shift in the industry recently, brought on, among other things, by technological advancements and increasing pressure from consumers for improved transparency and higher social and ecological standards. In this long-form series, FashionUnited will be taking a closer look at the different sections of the fashion industry - from sourcing to designing, manufacturing to retail - observing the way the sector as a whole is evolving and, more importantly, where it is headed. This is the first chapter of a series.
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Wednesday, 15 May 2019 / Published in Digital Signage

Samsung, LG Expand Presence in Digital Signage Market

Korea's two electronics giants ― Samsung Electronics and LG Electronics ― are expanding their presence in the digital signage sector, seeking a new breakthrough in highly competitive electronics market. Samsung said Sunday it has installed a 360-degree LED screen at the State Farm Arena in Atlanta, the home arena for the Atlanta Hawks NBA basketball team. The State Farm Arena was first opened in 1999 and recently reopened on Oct. 20 following a $192 million renovation program. Samsung said 21 LED displays have been installed throughout the arena, for a total 12,047 square feet of LED video. The highlight is the center-hung video board, which is the NBA's first 360-degree LED screen. Samsung added the screen also boasts HD-quality video. With the 360-degree screen, fans at the arena can enjoy every bit of the action whether they sit courtside or in the upper deck, the firm said.
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Friday, 10 May 2019 / Published in Digital Signage, Technology

Top 5 Augmented Reality Digital OOH Experiences

Choosing our favourite augmented reality (AR) digital OOH experience is a bit like asking a parent who their favourite child is. From conception through to campaign delivery, we’ve loved and nurtured each campaign as if it were our child. As we simply cannot pick a favourite, we’ve decided to narrow it down to just a handful. So here are our top 5 AR digital OOH experiences.
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Wednesday, 08 May 2019 / Published in Digital Signage

Digital Signage Projects Not Being Noticed? ‘Think Outside the Rectangle’

The purpose of any display is to be noticed and have the information shown be recalled. In a boardroom or classroom, this isn’t a problem… because the display is typically the focal point of the environment. However, outside the confines of a space dedicated to presentations, it is another matter (think digital signage projects). With the proliferation of displays that invade our daily lives it is the “sameness” that runs the risk of causing viewers to take displays for granted… or even ignore them outright. If every display is a flat panel (or occasionally a projected image) in a 16:9 aspect ratio, in order to stand out, it needs an unusual size, brightness, and color vibrance. Even then, these sorts of displays tend to look the same. The solution as a colleague of mine points out is to “think outside of the rectangle.”
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Monday, 29 April 2019 / Published in Digital Signage, Retail

Where Should Your Restaurant Stand on Digital Signage?

Touch screen digital signage drives sales, while improving restaurant operations. Practically, touch screen digital signage can double up, displaying your menu items and operating as an ordering system. Touch screen digital menus are convenient for your customers, improving the ordering process, reducing waiting times and lessening queues at your front counter. A touch screen digital menu can boost customer spend, too. A digital ordering system gives customers a little more freedom and time to make menu selections. This increased dwelling time is an opportunity to make recommendations and influence buying decisions. You can automate on screen content to recommend desserts to accompany a main meal, promote new menu items and special offers, or ask ‘would you like to go large?’
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