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When discussing out of home, we often hear about the difficulties of targeting. “I can serve my ad only to people who have dogs on Facebook, how can we possible target this accurately in digital out-o...
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VIEW ALLHow Location Data Can Predict Interests Better Than Online Data – and What This Means for Out-of-Home
May 21, 2019Samsung, LG Expand Presence in Digital Signage Market
Korea's two electronics giants ― Samsung Electronics and LG Electronics ― are expanding their presence in the digital signage sector, seeking a new breakthrough in highly competitive electronics marke...
May 15, 2019How Will 5G Change the Future of Advertising? Look to OOH for Answers.
Increased connectivity will continue to drive marketers and advertisers to rethink holistic campaign planning in the 5G era. Currently, brands are already finding ways to create campaigns that geo-ta...
May 13, 2019
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