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The installation of the right or appropriate videotron facade can give the impression of a better characteristic of the building and can also build a selling point for the brand or brand. There are several challenges to choosing a good media facade construction on an existing building. Because each building has its own characteristics, especially
For the first time in the outdoor digital advertising industry using 3d content technology as if the video content is alive in 3 dimensions, the method used in video is an anamorphic illusion which will be discussed in the next article. DOOH, a creative agency in Korea for the first time, has created an anamorphic
LED display becomes one of the need to support a TV studio. PT. Lintas Mediatama gets the opportunity and trust in providing the need of LED displays for television station studios, TV One. LED display becomes a backdrop display and decoration for displaying video content on television shows or programs. There are some LED displays
What is Programmatic advertising? Is it useful for todays development of advertising industry. Indeed, along with the development of technology in times, trends in the advertising industry will always change. One of the promising digital marketing trends in 2021 is Programmatic Advertising. Even though the advertising business industry is impacted by a seemingly endless pandemic;
The spread of the corona virus or covid-19 has spread throughout the world and become particular concern. Many people are affected and even the business sector is affected by this virus. As a form of everyone’s concern for the spread of this virus, there are so many contributions have been made such as prayer, donations,
Billboards are advertising media that are commonly used by companies or individuals in promoting services or products or certain events such as music, sports, and others, even if there is an election season, billboards are commonly used for the promotion of prospective candidates. This conventional media is still used today, the development of the digital
Billboards is an advertising media that is commonly used by companies or individuals in promoting their services and products or certain events such as music, sports, and others. Not only that, billboards are also used in an election promotion of the prospective candidates. Conventional media is still used until now, the development of the digital
Live interactive billboards across the UK will show exactly which counties are most active by bike, with clothing brand Le Col backing a Tour de France long challenge this July.
The Le Col Tour Challenge will be hosted on Strava, with local riders in each county aiming to log the highest number of miles.
But the results won’t be locked away for only Strava uses to pore over – progress updates will be on show in the mainstream arena, with interactive billboards displaying the stats live for all to see.
To take part, Strava members simply have to sign up to the challenge and start logging their rides. The nationwide competition kicks off with the Tour, on July 6, and each counties achievement will be recorded and pitted against the rest of the country.
A couple of years ago a new startup, MakeSpace, disrupted a category with a smart, seamless, digital approach to storage. In the process, they created a new sector of on-demand storage that promised to simplify the category. Central to their launch strategy was Out-of-Home (OOH) advertising; the campaign created one of best examples of a "virtuous circle." OOH provided brand awareness and drove traffic to the MakeSpace website, while OOH displays were also used across their social channels like content, which increased audience engagement and led to an increase in responses and shares. This virtuous circle drove favorable results.
Media and marketing scribes in Australia were ignited somewhat last week with news of the imminent awarding of one of the largest outdoor media contracts in Australia — the City of Sydney’s street furniture and outdoor advertising assets. The official timetable quotes February as the expected announcement date.
Comprising over 2,000 physical assets, the City of Sydney contract has been held by JCDecaux since 1999, and the tendering process has been underway for over 12 months.