Outdoor Advertising

Live interactive billboards across the UK will show exactly which counties are most active by bike, with clothing brand Le Col backing a Tour de France long challenge this July.

The Le Col Tour Challenge will be hosted on Strava, with local riders in each county aiming to log the highest number of miles.
But the results won’t be locked away for only Strava uses to pore over – progress updates will be on show in the mainstream arena, with interactive billboards displaying the stats live for all to see.

To take part, Strava members simply have to sign up to the challenge and start logging their rides. The nationwide competition kicks off with the Tour, on July 6, and each counties achievement will be recorded and pitted against the rest of the country.

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