VIDEOTRON ELEMENTS AT THE QATAR WORLD CUP
With the increasing popularity of videotron technology, now videotron and display control systems have become standard equipment for most sports stadiums. The use of videotrons and control systems in stadiums makes the experience of watching matches more comfortable, and makes it easier to make decisions such as scoring, penalties, and so on.
Of course, videotron technology has been used at the Qatar World Cup, making the big ball match even more magnificent. Two of the various technologies used are videotron scoreboard and LED perimeter.
The LED scoreboard is used to display matches more clearly. The scoreboard used in World Cup matches has been equipped with a display control platform that allows remote control for scoring, playback, and other interactions during matches.
Perimeter LEDs are the installation of videotrons around the stadium, a replacement for what was originally just a static perimeter, where brands and sponsors place their advertisements. Changing perimeter to LED provides an opportunity for brands to deliver dynamic content, which in turn can make their ads more effective and increase brand exposure.
In the improvement and advancement of perimeter LED technology, an innovation using AI has emerged, which is called Virtual Replacement Overlay. Reporting from Supponor, Virtual Replacement Overlay is the act of replacing a real object with a virtual alternative in real-time, which makes the object more accurate and relevant to the surrounding environment. Object replacement is done as accurately as possible so as not to become a distraction from the ongoing match.
Virtual Replacement Overlay is performed using a combination of hardware and software that can detect and replace perimeter signage at the venue. AI, machine learning, and computer vision technologies are used for perimeter LED or static overlaying, allowing brand advertisers to deliver more personalized ads to local audiences.
Videotron installation for the sports sector has also been carried out in Indonesia by PT Lintas Mediatama. The first Perimeter LED made by LIMA was placed at the Kanjuruhan stadium, Malang, and at the same time became the first perimeter videotron for the Indonesian sports sector. The second stadium is the Jalak Harupat LED Stadium. LED Scoreboard and Perimeter are available to decorate and enliven the football match at the Bandung city stadium.