QR Code Provides Unlimited Digital Experience for Everyone
Denso Wave, a Japanese company, created QR codes more than three decades ago as a way to track auto parts for Toyota Motor Corporation. Thanks to a 78 percent increase in global smartphone penetration, QR codes recently jumped by 96 percent in both reach and number of interactions per object. Unfortunately, North America is late in getting started, with QR code users in 2019 representing only 8 percent and in stark contrast to Asia Pacific at 15 percent and Latin America at 10 percent.
However, with the introduction of payment platforms and mobile services, based on an eMarketer study identified in 2021, 75.8 million smartphone users in the United States scanned QR codes on their mobile devices, up 15.3 percent over 2020. Use of mobile QR code scanners is projected to experience constant growth, reaching approximately 99.5 million users in the US by 2025. In a survey of US shoppers conducted in June 2021, 45 percent of respondents reported using QR codes to access marketing or promotional offers. And marketers are responding. By 2022, mobile advertising will account for more than 50 percent of ad spend and overtake desktop advertising. The use of a QR code will only ensure this investment is clicked.
Unfortunately, the QR code remains invisible to customers in North America. The rapid adoption of QR codes begs the question why aren’t marketers displaying unique square codes across all consumer print and digital touchpoints? A visit to the supermarket aisle or flipping through a lifestyle magazine or in-store promotional poster begs the question…where is the QR code? We’ve outlined five key reasons why marketers should stop and adopt QR codes on all marketing materials as the key to unlocking their marketing efforts:
1. Mobile, mobile, then mobile
Most consumers have smartphones in their pockets to do more than read emails or scan social media blogs. It is truly a portable marketing tool that gives marketers access to consumers where they care most. For example, our groundbreaking Mobile banking research identified what many subsequent studies noted; In addition, QR codes enable seamless connection between external marketing messages found in print and online and the user’s smart device.
2. From linear to immersive experience
The advent of AR will make our mobile devices a new channel for marketers to tell their unique stories through images, videos and augmented reality. QR codes are the easiest and fastest way to connect devices and messages in the blink of an eye. In addition, with the introduction of smart glasses and smart contact lenses in the near future, attracting customers’ attention online will be important. Establishing a natural ritual by accepting QR code requests will ensure links to immersive storytelling are intuitive and automated.
3. Reducing the flow of information delivery to customers
Our work in the food service and banking industries has noted points of delivery mismatch in the customer journey often leading to brand changes. In the food service industry, operators are learning the placement of QR codes to view menus, order and make payments, improving the customer experience by eliminating the biggest service experience complaints. Likewise, Bank account QR codes can make it easy to transfer, pay and download funds.
4. Shorten attention distance
We receive thousands of marketing messages every day, it makes us dizzy to look at them. The challenge for marketers is to get through this mess and drive customer awareness and engagement in their marketing messages. QR codes are powerful call-to-action messages that help trigger engagement requests for customers. A September 2020 survey of US and UK consumers revealed that 42.55 percent of respondents felt it was safest to scan a QR code in a restaurant, bar or cafe. However, the use of QR codes in marketing must provide something that attracts and benefits customers. Not surprisingly, the exchange of QR code coupons with mobile devices will quadruple to 5.3 billion this year.
5. Digital growth
The pandemic has accelerated the adoption of digital channels for the way consumers shop. Although 2022 sees a slight decline as customers rediscover the post-pandemic desire for physical experiences, online will grow to represent 23% to 27% of all sales. Most retailers are rethinking their store experience to ensure they drive growth and provide a competitive advantage for online retailers only. Many create immersive physical experiences by integrating the latest digital signing and interactive technologies. QR codes are another extension of the retailer’s need to engage with customers in stores or direct them to a physical location with QR code-enabled offers.
Source : https://www.digitalsignagetoday.com/