Sports venues are the pinnacle for the biggest and boldest integrations of visual technology that create an exhilarating atmosphere for sports entertainment, driving excitement and electrifying crowds. State-of-the-art display technologies—and particularly LED—are fast becoming an integral part of the gameday experience, providing a dynamic platform for spectacular imagery, live action and immersive content.
Eye-catching LED solutions integrated throughout arenas engage audiences and create new opportunities to generate revenue through high-value sponsorship placements. From impactful scoreboards to vibrant ribbon displays and dramatic video walls, leading-edge display technologies are transforming the fan experience and helping shape the architectural identify of the modern sports venue.
Digital stadium screens – these large-format LED display and broadcast screens are used to transmit live action and replays from the field. Content can be overlaid with scoring, safety messages and corporate branding. The screens can be leased.
LCD totems and fixed screens – these are increasingly being used in fan zones to deliver information, branding and advertising. With content that's easily and quickly updatable, they are driving sales in restaurants, bars, club shops, etc. Interactive touch screen kiosks and wayfinders are also found in pedestrianised areas and car parks.
Digital perimeter screens – available in pitch-side and tier versions, perimeter LED screens are used to deliver national and local advertising and branding, plus corporate messages – and to promote other events. Such displays are now substantial revenue generators at football, volley, basketball, motorsport and similar venues nationwide.
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