I’m not 100% sure of the proposition here, but it’s still interesting that a videotron in one of these cities in America goes beyond the normal dimensions of the screen by also using LEDs for the videotron frame and support base. The videotron is in West Hollywood and is referred to as the “Invisible Frame”
The Citizen Watch store in a major New York City department store layered stunning digital visuals into the watch case to entice consumers in as it showcases the real watch behind its graphic visuals. This innovative retail project was the brainchild of Citizen Watch with designer Pac Team Group, design-build firm Luminary Design Co. and
Hong Kong International Airport has launched a photo-friendly multimedia zone called the “Journey of Discovery” to enhance the passenger experience. The three zones are named “Crystal Elevator” and “Waterfall Park” in an unrestricted area, and “Totem of Joy” at the boarding gates within the area. All of them leverage DOOH’s programmatic advertising strategy and feature
Anyone who visits New York also occasionally goes to Times Square. You don’t have to like hotspot digital signage, but it blows everyone away. Some concepts are only possible in New York: Be it the world’s largest smart city project NYC with 10,000 outdoor totems planned or “of course” the world’s largest robotic LED on