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How Location Data Can Predict Interests Better Than Online Data – and What This Means for Out-of-Home
Tuesday, 21 May 2019
When discussing out of home, we often hear about the difficulties of targeting. “I can serve my ad only to people who have dogs on Facebook, how can we possible target this accurately in digital out-of-home?” But is online data really that accurate?
According to Facebook, I am a huge Kardashians fan – including the whole Jenner crew. Well, I can tell you with certainty, I am absolutely not. Do I occasionally look them up to have a giggle? Sure. Would I ever show real interest in their lives or buy one of their products? No.
This isn’t the only issue I’ve encountered with online data, and I’m sure you each have your own stories to share. So, this begs the question: why do brands seem to trust this data so much, but have so little trust in OOH data?
- Published in OOH/DOOH
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Samsung, LG Expand Presence in Digital Signage Market
Wednesday, 15 May 2019
Korea's two electronics giants ― Samsung Electronics and LG Electronics ― are expanding their presence in the digital signage sector, seeking a new breakthrough in highly competitive electronics market.
Samsung said Sunday it has installed a 360-degree LED screen at the State Farm Arena in Atlanta, the home arena for the Atlanta Hawks NBA basketball team.
The State Farm Arena was first opened in 1999 and recently reopened on Oct. 20 following a $192 million renovation program. Samsung said 21 LED displays have been installed throughout the arena, for a total 12,047 square feet of LED video.
The highlight is the center-hung video board, which is the NBA's first 360-degree LED screen. Samsung added the screen also boasts HD-quality video. With the 360-degree screen, fans at the arena can enjoy every bit of the action whether they sit courtside or in the upper deck, the firm said.
- Published in Digital Signage
How Will 5G Change the Future of Advertising? Look to OOH for Answers.
Monday, 13 May 2019
Increased connectivity will continue to drive marketers and advertisers to rethink holistic campaign planning in the 5G era. Currently, brands are already finding ways to create campaigns that geo-target their audience and enable social media, mobile marketing and Out-of-Home (OOH) to work together to drive demand. For example, with IRL flash sales a consumer may experience "first touch" with an online ad, and as the consumer gets closer to a physical store that same person may then receive a special promotion on Twitter before seeing a billboard with an alert to the proximity of the sale itself.
- Published in Technology
Top 5 Augmented Reality Digital OOH Experiences
Friday, 10 May 2019
Choosing our favourite augmented reality (AR) digital OOH experience is a bit like asking a parent who their favourite child is. From conception through to campaign delivery, we’ve loved and nurtured each campaign as if it were our child. As we simply cannot pick a favourite, we’ve decided to narrow it down to just a handful. So here are our top 5 AR digital OOH experiences.
- Published in Digital Signage, Technology