Our solution connects consumers with brands in relevant moments throughout their day, when they are most receptive to brand messaging. We do this through our main product called ‘Mindset Targeting for Receptive Moments.’ Mindset Targeting analyzes a consumer’s location and the context of that location in real time to determine what type of ad content would be suitable to the person.
Our platform processes many data sets instantly, including weather, place of interest (POI), events and much more in order to decide which ad to display.
Due to processing so much data, MobileFuse’s Insight Reports are more granular than typical digital campaigns. We can detect engagement by location, engagement by weather and so on, and not just impressions and clicks. Overall, MobileFuse provides approximately 50 different Insight Report metrics that help our clients understand what messages will be most effective.