New York : Digital Signage Epicenter, Times Square

/ / Technology

Anyone who visits New York also occasionally goes to Times Square. You don’t have to like hotspot digital signage, but it blows everyone away.

Some concepts are only possible in New York: Be it the world’s largest smart city project NYC with 10,000 outdoor totems planned or “of course” the world’s largest robotic LED on the north side of Times Square. But even in New York, not everything goes the way engineers or business people imagine.

The best example is the Robotic LED Facade. The mount is meant to be the highlight among the more than 50 LEDs around the junction. Not only digitally dynamic, but fully kinetic as well. With a format of 20.72 x 12.80 meters, the LED surface measures 265 square meters. It consists of 1,760 LED cubes which can be individually controlled and moved.

Opposite Times Square, Prismview’s latest Samsung LED facade has been installed since last season, covering an area of 1,100 square meters. Prominently positioned, the LED installation, consisting of several separate screens, stands out for two reasons: first for its shape, and second for its image quality. Now, content can also run across wall areas, and looks impressive during a T-Mobile campaign ad.

Building Installation Domination

Some digital signage installations are fairly simple, and still convincing even if only because they work – like the high-brightness JC Decaux displays across New York City. Large format screens are integrated into roadside newsstands; Their content is easy to read even in direct sunlight.

SNA celebrated its Times Square video wall long before the actual installation. Not the biggest LED screen by far, but according to the manufacturer, it’s the highest resolution installation. It may only be temporary footage but the picture quality is impressive.

The largest LED facade in Times Square is still the LED from Mitsubishi at the Marriott Marquis. Unfortunately, advertising content is usually shared among multiple subscribers at once. As a result, the large size effect is usually lost. T-Mobile has reserved a little corner for its flagship store below. and make it less spectacular. But this case shows how a relatively small store can attract a lot of attention with the right LEDs and content.

Source : invidis year book

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