How Digital Signage Can Make A Doctor’s Clinic Better

/ / Digital Signage

Adding interactive displays in a doctor’s clinic room can spark conversations with patients, as well as more revenue for integrators.

There’s nothing like a visit to the doctor’s office to make you feel unwell or at least look dirty (as if exam table papers were strewn all over the place). Add to that the feeling of discomfort that accompanies most visits—I don’t know about you, but I didn’t stop by the doctor’s office to trade cake recipes—and it’s fair to say any distraction is going to be a distraction.

Digital signage in health care rooms or clinics, especially in patient rooms, is a great idea. Patients can peruse various health topics while waiting. Such involvement may raise questions about other offerings, such as cosmetic surgery, or even referrals.

Several physicians note that it is a very popular addition to their practice. However, the touch screen does more than share health tips. Doctors have access to anatomical images, making it easier to illustrate problems like acne to teenagers. There’s even a whiteboard function, which can be used to annotate images on the screen or keep the kids entertained while the adults talk.

I know what you’re thinking: Who needs interactive digital billboards when we have smartphones? Well, according to Statista, smartphone ownership for seniors (65+) has more than doubled from 2015 to 2021—but still only by 61%. That’s a lot of parents waiting to be served and not playing games. You have a listener, why not give them a chance to gain knowledge and not focus on how long they’ve been sitting there?

Interactive views are not only great for patients, but also represent a potential ongoing revenue stream for integrators. As we all know, content is king. And there are many options for communication platforms out there. Sure, some practices will be more practical than others, but bet most prefer someone else to manage the content.

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