Get to Know Programmatic Advertising as One of the 2021 Digital Marketing Trends
Along with the development of technology in times, trends in the advertising industry will always change. One of the promising digital marketing trends in 2021 is Programmatic Advertising. Even though the advertising business industry is impacted by a seemingly endless pandemic, global marketing can still thrive and make improvement progress.
One of the digital marketing trends that we will see in 2021 is the development of Programmatic Advertising around the world, including in Indonesia. Programmatic advertising is an automated advertising that uses the sophistication of artificial intelligence (AI) program in monitoring a more specific audience. By using Programmatic Advertising, customers do not need to call the publisher to negotiate the ad price because they can connect directly in the programmatic advertising application.
The publishing of ads process is faster, more efficient, and can increase conversions at a lower cost. For example, in meeting the needs of Videotron ads rental, customers usually have to contact the owner of the advertising media which is quite time-consuming and costly. However, with Programmatic Advertising, advertiser or media owners such as Videotron ads do not need a complicated process to rent Videotron placement because it has been programmed automatically through Programmatic Advertising.
The outdoor advertising business industry or commonly known as Out of Home Advertising (OOH) will continue to grow by implementing digital marketing to increase sales of Videotron LED placements. The great opportunity that exists in the development of the industry is felt by every advertisers, publishers, brands and owners of outdoor advertising media such as PT. Lintas Mediatama. Based on the results of InMobi’s study in The State of Mobile Programmatic Buying Southeast Asia report, it is stated that Indonesia is the most attractive programmatic market in Southeast Asia.
The total expenditure for Programmatic Advertising Indonesia is expected to grow by up to 54 percent with a value that can reach more than $ 500 million or around Rp. 6.8 trillion (Global Advertising Trends). Indonesia is also the fastest growing programmatic ads market in 2020 along with India and Brazil. Therefore, PT. Lintas Mediatama as a company in the outdoor advertising business (OOH) will always take advantage of opportunities and keep up with trends in technology and digital marketing developments. We always follow the developments and trend updates, we can meet the advertising needs such as Videotron advertising, billboards, digital signage, and other promotional media more effectively and efficiently through Programmatic Advertising.