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Fashion, by definition, is always changing. It’s an industry that needs to keep moving to survive. Collections come and go with the seasons, bringing with them a fresh wave of trends that may lose their allure by the coming year. But in recent years, more than ever, the industry has stepped up a gear.
There has been a seismic shift in the industry recently, brought on, among other things, by technological advancements and increasing pressure from consumers for improved transparency and higher social and ecological standards.
In this long-form series, FashionUnited will be taking a closer look at the different sections of the fashion industry - from sourcing to designing, manufacturing to retail - observing the way
the sector as a whole is evolving and, more importantly, where it is headed. This is the first chapter of a series.
Touch screen digital signage drives sales, while improving restaurant operations. Practically, touch screen digital signage can double up, displaying your menu items and operating as an ordering system.
Touch screen digital menus are convenient for your customers, improving the ordering process, reducing waiting times and lessening queues at your front counter.
A touch screen digital menu can boost customer spend, too. A digital ordering system gives customers a little more freedom and time to make menu selections.
This increased dwelling time is an opportunity to make recommendations and influence buying decisions.
You can automate on screen content to recommend desserts to accompany a main meal, promote new menu items and special offers, or ask ‘would you like to go large?’
Eyeing that can of soda in the supermarket cooler? Or maybe you're craving a pint of ice cream? A camera could be watching you.
But it's not there to see if you're stealing. These cameras want to get to know you and what you're buying.
It's a new technology being trotted out to retailers in the United States, where cameras try to guess your age, gender or mood as you walk by. The intent is to use the information to show you targeted real-time ads on in-store video screens.
Companies are pitching retailers to bring the technology into their physical stores as a way to better compete with online rivals like Amazon that are already armed with troves of information on their customers and their buying habits.
Digital and physical retail are marching forward together rapidly these days, with the digital realm breathing new life into the brick-and-mortar space, which some said once was headed for oblivion. Now, the race to introduce interactive technologies in stores has unleashed a historic demand for self-service kiosks that was in full view at the National Retail Federation Big Show at Javits Center in New York City earlier this January.
Spanning 8,000 sq m, the new H&M in Kuwait is the brand’s biggest store in the world and is not your average retail install. Paul Milligan speaks to those involved.
Situated on the site of the old Debenhams store, the new flagship store for H&M in the Avenues shopping mall in Kuwait is impressive in every respect. Spanning more than 8,000 sq m, it has a marble façade, giant digital screens on the outside and inside, a children’s cinema, chill-out lunch, press area, walls of real foliage and a feature staircase spanning the two floors. The Avenues Mall is the largest shopping mall in Kuwait and the second largest mall in the Middle East. As you would expect in the region, everything is completed to a very luxurious finish. You find marble throughout the store, imported from Italy costing $220 per sq m. if you haven’t noticed already, this is not the usual H&M store seen on European high streets.