Choosing our favourite augmented reality (AR) digital OOH experience is a bit like asking a parent who their favourite child is. From conception through to campaign delivery, we’ve loved and nurtured each campaign as if it were our child. As we simply cannot pick a favourite, we’ve decided to narrow it down to just a handful. So here are our top 5 AR digital OOH experiences.
The purpose of any display is to be noticed and have the information shown be recalled.
In a boardroom or classroom, this isn’t a problem… because the display is typically the focal point of the environment.
However, outside the confines of a space dedicated to presentations, it is another matter (think digital signage projects).
With the proliferation of displays that invade our daily lives it is the “sameness” that runs the risk of causing viewers to take displays for granted… or even ignore them outright.
If every display is a flat panel (or occasionally a projected image) in a 16:9 aspect ratio, in order to stand out, it needs an unusual size, brightness, and color vibrance.
Even then, these sorts of displays tend to look the same. The solution as a colleague of mine points out is to “think outside of the rectangle.”
Touch screen digital signage drives sales, while improving restaurant operations. Practically, touch screen digital signage can double up, displaying your menu items and operating as an ordering system.
Touch screen digital menus are convenient for your customers, improving the ordering process, reducing waiting times and lessening queues at your front counter.
A touch screen digital menu can boost customer spend, too. A digital ordering system gives customers a little more freedom and time to make menu selections.
This increased dwelling time is an opportunity to make recommendations and influence buying decisions.
You can automate on screen content to recommend desserts to accompany a main meal, promote new menu items and special offers, or ask ‘would you like to go large?’
The world’s increasing demand for quick, personalised service often clashes with budgetary concerns and the limited throughput that individual workers are capable of. Fortunately, there’s a solution: touch-enabled, digital smart kiosks.
Today’s smart kiosks are a far cry from the slow, unresponsive touchscreen stands of old. Fast, adaptable, and offering the most intuitive interactive experience for the average person, smart kiosks make it easy to provide stellar information and service with a relatively small investment. It should come as no surprise that they are being rolled out in many contexts around the world.
AdMovPh Technologies Inc., a Philippine-based tech startup, uses facial detection technology and location to deliver more meaningful ads and content to consumers.
Filipinos spend a taxing 2-3 hours in traffic every day, enduring idleness and boredom while being bombarded with a sea of billboards and ads that don’t always match their personal interests. The first of its kind in the country, AdMov seeks to redefine the way people perceive outdoor advertising by creating an entertaining and more personalized experience for consumers.
Digital and physical retail are marching forward together rapidly these days, with the digital realm breathing new life into the brick-and-mortar space, which some said once was headed for oblivion. Now, the race to introduce interactive technologies in stores has unleashed a historic demand for self-service kiosks that was in full view at the National Retail Federation Big Show at Javits Center in New York City earlier this January.
INTERNATIONAL. Business decision makers consider time at airports as ‘still-time’, providing a rare window of opportunity for business-to-business brands to connect with them. This was one of the key findings of outdoor advertising company JCDecaux’s latest report, ‘Airports: Open for Business’, which is part of a series of global studies exploring key audiences at airports.
In an increasingly competitive healthcare environment fueled by the growing number of independent hospitals, patients today have a number of choices when it comes to selecting a hospital. For this reason, administrators in healthcare operations of all sizes are focusing on the influence of patient-satisfaction scores and national rankings with regards to a patient’s choice of facility and that of creating a point of differentiation and competitive advantage. In a recent report co-published by Beryl Institute and Catalyst Healthcare Research, 1,000 hospital administrators were asked their top priority with regards to patient care. Eighty-two percent indicated the number one focus was on improving the quality of the overall patient experience.
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