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Hopefully, you’ve been able to pick up on it by now, but we’re big fans of digital signage. It’s without a doubt one of the best ways to improve your company’s communication strategy. It’s also a good way to future-proof your company in the digital era and show others that your company isn’t stuck in the stone age – it’s a digital force to be reckoned with. But …
Digital signage on its own doesn’t make this happen. Not at all. Digital signage might be the medium, but the medium is nothing without the message. Content is the message that powers your digital signage investment.
As a suburban child of the ‘70s, there was one critical and inescapable influence that had a tremendous impact on shaping my young brain: Saturday morning cartoons. I was personally a fan of anything Looney Tunes and, in particular, the Road Runner and Coyote shorts. As part of every short there was an obligatory shot of the Coyote chasing the Road Runner. He would get fairly close only to have the Road Runner casually kick it into high gear and shoot off into the distance, leaving the dumbfounded Coyote in his dust.
A couple of years ago, I left the OAAA Conference with the inescapable feeling that Out of Home was about to enter a sprint. That the converging forces of infrastructure, technology and data had delivered OOH to a point where a paradigm shifting surge was just on the horizon. Since then, the capabilities of the industry in terms of targeting data, streamlined buying platforms, integrated mobile and location-based cross-channel, attribution and measurement have taken off at an almost unprecedented, Road Runner-esque pace. This have left many of us standing in the dust with our heads spinning. Unless we want to end up like Wile E. Coyote, it is imperative that we catch up.
Displaying one piece of content for days or weeks at a time was a fine way to do things in the era when static signage was as good as it got. Today, however, digital signage is so commonplace that there’s just no excuse for sticking to the old static standard.
Digital screens are more vibrant, can display moving images, and can change their content to respond to ambient conditions. To break through to audiences amid endless distraction, finding ways to harness these capabilities to deliver dynamic content that catches the eye is crucial.
ORLANDO, Fla., June 13, 2019 /PRNewswire/ -- Next-generation outdoor digital signage displays from LG Business Solutions are slimmer, lighter and higher-brightness than conventional outdoor displays. Unveiled at InfoComm 2019, the all-new 55- and 49-inch LG XE4F displays are optimized for displaying dynamic digital content outdoors and are certified to withstand the elements.
Their slim form-factor, filter-less sealed cooling system and HDBaseT connectivity make LG XE4F displays the ideal solution for an array of outdoor applications, from restaurants and retail to transportation and corporate, according to Dan Smith, vice president, business development, LG Electronics USA Business Solutions.
Fashion, by definition, is always changing. It’s an industry that needs to keep moving to survive. Collections come and go with the seasons, bringing with them a fresh wave of trends that may lose their allure by the coming year. But in recent years, more than ever, the industry has stepped up a gear.
There has been a seismic shift in the industry recently, brought on, among other things, by technological advancements and increasing pressure from consumers for improved transparency and higher social and ecological standards.
In this long-form series, FashionUnited will be taking a closer look at the different sections of the fashion industry - from sourcing to designing, manufacturing to retail - observing the way
the sector as a whole is evolving and, more importantly, where it is headed. This is the first chapter of a series.